Sunday, December 11, 2005


Which Side of Your Brain Am I Talking To? - The Advantages of Using Both Sides of Your Brain

News Release:

The Advantages of Using Both Sides of Your Brain! by Boyé Lafayette De Mente.

Author Says Women Disadvantaged

By Right-Brain Left-Brain Use

It is well-known that the two sides of the human brain are programmed to perform different functions. There is also growing evidence that sexual gender and the culture in which one is raised play primary roles in determining which side of the brain is engaged at particular times.

In a provocative book entitled Which Side of Your Brain Am I Talking To? – The Advantages of Using Both Sides of Your Brain, author Boyé Lafayette De Mente, known for his books on the cultures of China, Japan, Korea and Mexico, says that people can be divided into two groups—those who are primarily left-brain oriented, and those who are primarily right-brain oriented—and that only the Japanese and Polynesians are mainly right-brain oriented.

De Mente says that preponderance of vowels in the Japanese language programs the Japanese to be right brain oriented, while people who speak consonant heavy languages are conditioned to be left brain oriented.

“Since the right side of the brain is more concerned with emotional responses, human feelings, aesthetics and the like, this gives the Japanese considerable advantage in dealing with human relations, in thinking in holistic terms, and in the amount of energy and effort they put into achieving goals,” De Mente says.

He adds that it was the combined influence of right-brain left-brain thinking that made it possible for Japan to become the second largest economy in the world in just 30 years, after the country was devastated during World War II.

De Mente says that in left-brain societies, where men use hard and cold logic to explain themselves and get their way, women have to resort to right-brain emotional ploys and sexual approaches to avoid being totally controlled by men.

He argues that men in America and other countries must learn how and when to use the right sides of their brains more effectively if they are to avoid being led astray by the left-brain “cold logic” that often ignores the human side of life.

This book provides valuable insights in how people can improve their relationships, personally and professionally, and improve their skills in business and in any of the arts and crafts.

Which Side of Your Brain Am I Talking To? is available to consumers (in both digital and paperback editions) from and other online booksellers, as well as Borders, Barnes and Noble and other retailers. It is available to the trade from the Ingram Book Company and Baker & Taylor.

(De Mente’s latest book, Samurai Principles & Practices That Will Help Preteens & Teens in School, Sports, Social Activities & Choosing Careers, is also available from the above sources.)

To see a full list, with descriptions, of books by the author go to:

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